Fixing messaging and content structure to support brand and pipeline
Company: SaaSplazaFocus: Messaging, content strategy, rebrand supportConstraint: Strong offering, unclear positioning, inconsistent contentSaaSplaza had a strong set of offerings, but the way they we...
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Turning live events into marketing and sales content within hours
Company: PhotonDelta (in partnership with WeTakeFive)Focus: Event content, real-time publishing, LinkedIn amplificationConstraint: Same-day turnaround, live input, limited capacityLive content works ...
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Making a global campaign executable for regional teams
Company: Global leader in smart buildings and sustainability (confidential)Focus: Global campaign strategy, regional adaptation, multi-touch frameworkConstraint: High-level global brief, needed to tr...
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Not all heroes use paid ads: Marketing when the budget hits zero
Company: CognizantFocus: Organic campaign, content reuseConstraint: 0 budgetWhen people talk about “thinking outside the box,” they usually picture big, bold ideas backed by big, bold budgets. But in...
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Turning partner events into meaningful pipeline moments
Company: Cognizant and Google Cloud (in partnership with CIONET)Focus: Partner events, senior-level engagement, experiential marketingConstraint: Senior audience with low tolerance for generic events...
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A working website isn’t always an effective one
Company: Dokter Alex HeezenFocus: Website optimisation, content restructuring, English translationsConstraint: Ongoing agency setup with reactive execution and reporting, but limited focus on improvi...
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AI isn’t a content strategy: A cautionary tale from the field
Everyone's under pressure to create more content, faster. And yes, AI can help with that. But when brands start using AI tools to write entire thought leadership pieces, it shows (and not in a good w...
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When the wind keeps changing: How to build a marketing strategy that holds
We marketers know the feeling well: doing good work one week, only to watch priorities shift and campaigns completely stall the next. One minute you're aligned with sales and product teams, the next ...
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