Client work

for a global leader in smart buildings and sustainability

The brief was short: a campaign plan to support global data center demand, but I went beyond the basics and built a comprehensive appendix with regional tactics, content ideas, and event strategy.

I designed a multi-touch framework covering thought leadership, paid media, events, and sales enablement, with localization mapped for the US, China, India, Saudi Arabia, and Ireland.

The result? A detailed, ready-to-launch plan that gave the client more than they asked for: a scalable campaign foundation instead of a placeholder deck.

for Cognizant

No budget? No problem. This was mid-pandemic, during a global budget freeze, but we still had to keep moving.

I blew the dust off six existing whitepapers and gave them a fresh lick of paint— tying them together into one new European thought leadership campaign.

The result? The content got reused in sales decks and nurture streams, and helped the brand stay top of mind without spending a cent.

for a global managed services provider

No content plan, no consistency, and a newsletter no one looked forward to? I turned it around.

I created a content rhythm, rewrote the newsletter to actually sound like a person, and used partner co-marketing to keep the pipeline flowing.

The result? Follower count grew by 327% and (organic) newsletter reach expanded steadily over two years.

for SaaSplaza

They had a great set of offerings, but their messaging didn’t match.

I ran persona and customer journey workshops, rewrote key web pages, and built internal positioning docs to align marketing and sales during a full rebrand.

The result? A sharper value proposition that helped drive a 60% increase in marketing qualified leads in year one.

for a Dutch medical clinic

They wanted to sound fluent and trustworthy in English, not just technically correct.

I translated and rewrote key web pages, helped prioritize content based on impact, and worked directly with their developer to coordinate updates. I also collaborated with their Dutch-language social media marketer to keep messaging consistent across both languages while leading the overall content strategy.

The result? It’s still early, but the strategy is in place with clear priorities, consistent messaging, and a promotional plan that’s set up for simple rollout and future measurement.

for Cognizant and Google Cloud, in partnership with CIONET

They needed to create standout, senior-level experiences that stayed memorable and sparked real conversations.

Managing budgets of €40K+, I planned and executed a series of experiential events across the Benelux, focused on generative AI and digital transformation. I handled everything from invitations, logistics, and vendor coordination, to promotion, messaging, and follow-up.

The result? These events received consistently positive feedback on content, coordination, and overall experience. Attendees were so engaged that follow-up was easy, or as our Commercial Lead for Europe put it, “When I call, they answer.”

for Wolters Kluwer

They needed to create and scale an internal learning platform and keep it engaging.

I created onboarding and training content, wrote and narrated internal videos, and helped coordinate the platform launch.

The result? A smooth rollout across 30+ countries, consistent engagement across teams, and training content that actually got used.