The work behind the words.

Strategy is only useful if it turns into execution. Here’s how I think, write, and deliver across campaigns, content, and growth.

Case Studies

What it looks like when strategy doesn’t stay in a slide deck. A closer look at how I approach real problems.

 

View case studies
$150per seat per year

Writing Samples

Blogs, newsletters, LinkedIn, ghostwriting, and translations. Different formats, same goal: make the message land and convert.

 

Read writing samples
$450per seat per year

Curriculum Vitae

The full overview. Experience, roles, and the path that got me here, all in one place.

 

$950per seat per year

Proof, not promises

A few numbers that speak for themselves.

12

Leading enterprises I've partnered with

60+

Global campaigns I've launched

100000+

Lifetime conversions I've influenced

100%

Client satisfaction

(Not bragging, just facts)

Content that pulls its weight. 

And then some.

Don't just take it from me. Here's what others have said about working together:

"Creating impactful marketing is an art. Kylie has led key initiatives that have significantly improved our brand image in Data, Analytics, and AI. This enhancement is recognized by third-party advisors, and we have made lasting impressions on C-Level customers and prospects."

Gregory Verlinden

Head of Consulting, Cognizant Belgium

"Kylie is a professional marketer who is eager to learn, always goes the extra mile, and works in a structured way. Kylie is very experienced in marketing communications, translating customer needs into relevant content (i.e. blog articles, social media posts, reference cases) and pushing this out via a variety of channels to build brand awareness and stay top of mind within our target groups."

Arjan de Jong

Chief Marketing Officer, Intwo

"Kylie demonstrated strong independent thinking and took ownership of our digital promotion efforts. She required minimal direction, delivered consistently high quality materials, and showed particular skill executing campaigns autonomously while working with limited resources. Her creativity and resourcefulness were clear throughout."

Martijn Leinweber

Chief Operations Officer, European Space Agency SBIC

"Kylie brought fresh strategic ideas and was instrumental in shaping our event for C-level executives. Her input went far beyond execution; she really helped us think through the bigger picture."

Marita Vleugel

Senior Marketing Events Manager, CIONET Netherlands

"I can confidently say Kylie is an exceptional marketing professional. Her strategic approach to content creation and distribution consistently delivered impressive results, growing our digital presence and engagement significantly. What sets Kylie apart is her remarkable ability to translate complex technological concepts into compelling content that resonates with diverse audiences. Her work demonstrated both deep technical understanding and creative storytelling skills."

Louise Fife Aardal

Senior Digital Content Expert, Cognizant Norway

"Kylie consistently delivered high-impact, relevant content that helped us grow our brand visibility and engagement. She brought energy, structure, and a clear strategic mindset to everything she touched."

Stefano Montanari

Head of Retail Consulting, Cognizant Netherlands

"I was impressed by Kylie's creativity, work ethic, and ability to produce high-quality content. She brought fresh ideas to projects and was always willing to put in the effort to ensure we met our goals. Kylie has a strong understanding of content strategy and was able to create content that resonated well with our audience."

Gijs Leeksma

Marketing Director, Cognizant Benelux

"It's a pleasure to work with Kylie on anything content. English is her bread and butter and she makes sure to [...] help you achieve just the right connotation in your texts. Apart from being a true content guru, she also proved her event management skills by taking over for a colleague on maternity leave."

Siu-Wan Yung

Marketing Manager, Cognizant Belgium

"Kylie was instrumental in expanding our digital marketing efforts. Kylie boosted our LinkedIn engagement, refreshed our branding, and brought a creative edge to our campaigns."

Marinka van der Eng

Chief Marketing Officer, SaaSplaza Netherlands

Working with teams across B2B tech and innovation ecosystems:

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From messy brief, to measurable impact

See how I think through strategy, executing campaigns, and delivering results.

Making B2B content consistent to build real market trust

for Crystalloids

Making global campaigns executable for real regional teams

for a global leader in smart buildings and sustainability

Turning partner events into relationship and pipeline accelerators

for Cognizant and Google Cloud, in partnership with CIONET

Keeping pipeline warm during a global budget freeze

for Cognizant

Fixing broken messaging with buyer persona workshops

for SaaSplaza

Building a marketing foundation to win trust and drive audience expansion

for Dokter Alex Heezen

From complex idea, to clear story

Get a feel for my writing: ghostwritten blogs, newsletters, thought leadership, and translations.

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[Copywriting] Turning live events into marketing and sales content within hours

Hired to attend sessions at PIC Summit Europe and write three same-day event blogs (Day 1 Morning, Day 1 Afternoon, Day 2 Event Wrap)

*Minor edits may have been made since publishing.

Written for PhotonDelta.

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[Copywriting, translations] Content marketing strategy, website optimization, and translations

Website optimization and content translations (ongoing) for clinic entering English-speaking expat market in Rotterdam. 

Written for Dokter Alex Heezen.

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[Copywriting] Monthly newsletter campaign

Responsible for monthly newsletter campaign and content pipeline targeting personas and recruitment marketing.

*Minor edits may have been made since publishing.

Written for Crystalloids.

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[Copywriting] Blogs

Responsible for content pipeline targeting personas (The Journey to a Unified BI Platform: 5 Moments That Led Us to Looker, GCP FinOps: Designing Cost-Efficient Data Platforms That Scale) and brand awareness (Smarter Hiring Starts Here: Inside Our Automated Recruitment Pipeline).

*Minor edits may have been made since publishing.

Written for Crystalloids.

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[Copywriting] Campaign page

Localized (Benelux) version of global Generative AI campaign landing page.

*Minor edits may have been made since publishing.

Written for Cognizant.

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[Copywriting] Whitepaper and blogs

Data & AI-themed thought leadership whitepaper, co-written and edited to sharpen structure and tone, as well as improve consistency. Additionally, I created a series of supporting (ghostwritten) blogs (1, 2, 3, 4) to distill key insights and drive readers toward the full report.

Written for Cognizant and CIONET.

Want to see if we're a fit?

Let's get the conversation started.

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